Description
Price: $44.95 - $31.52
(as of Mar 14, 2025 21:35:01 UTC – Details)
In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.
In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don’t have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. Marketing Fine Art Photography is here to answer your questions about making a business out of your passion.
Alain Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot’s approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.
After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.
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Topics include:
Defining fine art photographyWholesale, retail, and consignmentKnowing your customerWhere to sell and how to price fine artFundamentals of marketing and salesmanshipProfitability and honesty in businessPacking and shipping fine artCommon marketing mistakesThe unique selling proposition (USP)
From the brand
Photography Techniques
Art Techniques
Crafts and Hobbies
Nature Photography
Photography Guides
Camera Guides
Photography Essays
Computer Certification Guides
Publisher : Rocky Nook; 1st edition (June 11, 2011)
Language : English
Paperback : 320 pages
ISBN-10 : 1933952555
ISBN-13 : 978-1933952550
Item Weight : 2.3 pounds
Dimensions : 8 x 0.84 x 10 inches
Customers say
Customers find the book provides useful information and practical guidance for professional photographers. They find it clear, concise, and well-written. Readers appreciate the value for money and the excellent production values. The pacing is described as engaging and thought-provoking, with exercises at the end of each chapter.
AI-generated from the text of customer reviews
Kevin W. –
Just Get It – But…
Lots to say here. First, this is a great resource – just get it.This book has a great deal to offer aspiring fine art photographers in a very challenging business environment.Let’s be frank, Briot has lots of opinions based on what has worked for him – and he sells many images at the Grand Canyon National Park Service store – great gig if you can get it! He has developed very specific ideas about what fine art is and isn’t. While you may or may not agree with all of his ideas, he is smart, experienced and offers excellent insights that force you to explore your own ideas more critically – a needed activity for every serious fine art photographer.Perhaps the most controversial and polarizing part of his thinking is his argument between low cost and high cost sales. Regardless of your position on this topic, it’s conversation we all have to have, but don’t often get right. Briot brings up good points for each side despite being an obvious fan of the latter model.If you can keep the context of Briot’s ideas in the back of your mind, this is an exceptional starting or check point title and a wonderful resource you should own and will undoubtedly grow with. It has many well thought out points to explore. It’s also an easy read.A well done book.
AnAmazonCustomer –
Excellent – Clear, Concise, Informative for Fine Art Photography
After waiting several months for the release of this book, I was pleasantly surprised how readable, clear, concise and justified the approach was. The author clearly differentiates between fine art photography and other forms (ie, stock photography for example). If you are searching for ways to monetize your hobby…this is probably NOT the book for you. On the other hand, if you are searching for tried and true methods of turning a “hobby” into a full-time artistic pursuit while creating a stream of income from your fine art…this IS the book for you.The author takes the time to provide a strong foundation for fine art photography as compared to other forms – something the reader would be well advised to examine in brutal honesty. Does your photography really qualify as fine art? If not, can it or should you keep moving to find your own niche? From that foundation the author goes on to explore all of the nuts and bolts of selling, marketing, showing and networking including mention of recent technology ranging from payments to social media marketing. There is a superb balance between tried and tested methods and new approaches with an emphasis on realistic steps designed to help you begin at the basics and grow from there.Exceptionally clear, very readable. Highly targeted and delivers exactly what is promised.
Randall –
Good information but not an easy flowing read
I find the marketing plans and ideas presented in this book are very well thought out and inspiring.The book does bring up many very fine points that I had not ever considered before and there is learning here. I am glad I bought the book. While not surprising, his marketing attack is unlike any other book I have read in that the author is very specific toward only photography and the many avenues to pursue.His success speaks for itself and his approach will not mesh with everyone who reads this book but there is a wealth of knowledge within the covers. A bit of picking and choosing of the variety of marketing approaches will need to be done by every reader, including myself.
James A. Williamson –
Very focused (no pun intended)
I hate to join in and give 5 stars to this book – like everyone else (to this point) has. As I started reading this, I wasn’t immediately convinced that this was more than an ego book for the author (I had not read his other books). I soon found that this is a very thoughtful and insightful analysis of photographic art as a business. 5 stars it is…Make no mistake, this is a business book, not a book on how to be a fine art photographer. The discussion of the art and business of photography is well balanced and will help photographers of all artistic direction and focus. Mr. Briot is (primarily) a landscape photographer, but I am sure this book will help all fine-art photographers.The focus of this book is clearly selling quality as opposed to selling quantity. After reading this, you may still decide that quantity is the right choice for you, but you will be better prepared for that niche after reading this.This is a terrific book. Nice job. (I have subsequently ordered Mr. Briot’s other books.)
Robert Ash –
Brilliant and Thorough
This book is brilliant. Extremely well done. It contains myriads of:1) common-sense practices and observations that are often overlooked, and also2) specific hints, tips and techniques honed by years of Alain’s very successful experience at the highest level in his art and craft.This kind of detailed, practical guidance is something I just haven’t seen anywhere else in one place, covering even which kinds of booth materials to buy for exhibiting in art shows and how to design your booth depending on where your booth is located in the show (corner booth, side booth, etc.). Last weekend we just opened a big 2-month exhibition at the State Theater of Kansas that’s been very successful and have another exhibition coming up in October in California wine country. Alain’s book is now our guidebook for maximizing the impact and success of these events. It couldn’t have come at a more opportune time for us.Now that our exhibition has opened it will be useful to go through a number of the skill-building exercise sets in Alain’s book, yet another unique contribution he’s included at the end of each chapter.
Miguel A. N. –
Cuando lo encargué pensé que serÃa un libro más “al uso”, con información técnica interesante.Ha sobrepasado mis expectativas, ya que que Alain Briot desgrana estupendamente cada uno de los elementos artÃsticos, técnicos, de marketing e incluso personales que influyen en la venta de las fotografÃas producidas por un fotógrafo, aunque podrÃamos extrapolarlo perfectamente a otros tipos de arte.A destacar la presentación, la organización de los temas y los puntos a tratar y, sobre todo, el enfoque absolutamente personal con el que Alain Briot decidió compartir sus conocimientos y experiencias vitales con todos nosotros.Como me ha sabido a poco, acabo de encargar su otro libro “How Photographs are Sold: Stories and Examples of How Fine Art Photographers Sell Their Work”, que espero sea igual de bueno que este y que lo complemente.
De Rosa Maurizio –
Di Alain Briot si può criticare o meno la capacità fotografica, ma di sicuro ha doti affabulatorie notevoli. I suoi libri sono sempre interessanti da leggere e ricchi di spunti. Questo più di altri, per il soggetto trattato, evidenzia un po’ troppo la personalità dell’autore, ma per arrivare a lavorare a certi livelli nella fotografia un carattere molto sicuro è necessario. Interessanti gli spunti tratti dal proprio vissuto da cui Alain parte per illustrare le varie proposte del libro.
Michael Brunton –
The book is very easy to read and understand, overall a very good purchase that will keep giving me more tips each time I look at it.
TwoLocksBooks –
I am more than three quarters way through this book, it is without doubt a well constucted book and must be built upon person experience. I am not a fast reader which is just a well because there is so much information in this book it does take time to absorb, my view is it is worth every penny.
COUDERC Renaud –
Bonjour à tous,Livre en anglais, même si l’auteur est français.Contenu très instructif et excellente pédagogie.Je le recommande fortement ainsi que les autres livres de cet auteur.Bonne lecture